According to new research, more than a third of transport and logistics businesses have increased their customer communication efforts in response to COVID-19, as firms look to respond to the shifting challenges in the UK supply chain.
While the demand of online shopping and home delivery has risen significantly in the past few months, 57 per cent of logistics firms still reported a decline in overall operations of at least a quarter, meaning businesses have had to pivot to offer maximum transparency and the best possible service for customers and partners.
SMS communications provider TextAnywhere asked transport and logistics firms about how they had used customer communications to maximise service during the pandemic.
Compared to pre-COVID-19, 36.6 per cent of businesses said they’re sending more messages to potential and existing partners and customers, while just over half are sending the same amount (51.2 per cent). One in ten businesses said they’re sending fewer messages right now (12.2 per cent).
Unsurprisingly, the majority of messages sent by logistics businesses related to delivery information (45.5 per cent). The full breakdown of how logistics firms are using business messaging during COVID-19 was as follows:
- Delivery information - 45.45 per cent
- Customer service / process updates - 18.18 per cent
- Appointment management - 13.64 per cent
- Emergency information - 13.64 per cent
- Marketing / promotional activity - 9.09 per cent
Commenting on the results, Demi Edmunds, communications specialist at TextAnywhere, said: “The challenges for logistics firms throughout the pandemic have been unique - while it’s been well documented there has been a significant rise in home deliveries - this is not the full story in terms of how the pandemic has impacted this sector.
“For many industries, such as non-essential retail, activity within the supply chain has significantly reduced and in some cases has paused altogether, meaning firms have needed to provide the best possible service to maximise productivity in other areas.
“Maintaining a great level of customer communication has never been so pressing, and companies have already had to adapt how and what they message customers. The rise in SMS messaging, in particular, may be in part due to businesses trying to ‘cut through the noise’ and content saturation, preferring a method that has significantly higher open rates when compared to other channels such as email.”
Kevin Buchanan, Group CEO at Pall-Ex Group, explains how the business has utilised enhanced communications to respond to the pandemic:
“Improvements in Pall-Ex’s B2C service and our enhanced communication with customers via our MyNexus tracking system have enabled us to adapt to customer needs during the boom in e-commerce that started mid-March.
“We have seen a year on year increase of 11 per cent in our freight handled during Q1 and Q2 of 2020, Black Friday saw a 29 per cent increase on the previous year mainly due to our ability to provide a B2C service with first-class customer communication and real-time visibility.”
“Today’s customers need detailed updates on their deliveries and with long-term shopping habits anticipated to stay online following the coronavirus pandemic, this is increasingly important for logistics firms delivering directly to customers.”
The data forms part of a wider survey which asked 656 international businesses to state how COVID-19 has impacted their business messaging. When looking at all industries, 38 per cent of companies said they’re sending more business communications and just 13 per cent confirmed they were sending less, when compared to pre-pandemic levels.
For the full results of this research, visit https://www.textanywhere.com/content-hub/blog/technology/how-covid-19-has-impacted-business-messaging-for-7-industries-across-5-territories/