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Father's Day spike in demand for shaving products sees warehousing firm getting in a lather

A national warehousing and logistics firm based in Crick is gearing up for an extra busy period in the run-up to Father’s Day (Sunday, June 17th), due to a rise in demand for quality shaving products made by one of its clients.

King of Shaves, a British company specialising in cruelty-free shaving, skin and beard care products, generally sees a 33% increase in demand before Father’s Day, as its gels, oils, balms and other shaving essentials are bought as presents for dads across the UK.


As the retailer distributer of King of Shaves, The NX Group expects this demands to mean increased deliveries from its warehouse in Crick.


Graham Welsh, Sales Director of King of Shaves, said, “Most dads will have enough ties and socks already, but all dads appreciate a smooth, comfortable shaving experience, so our range of quality products would make the perfect gift. The NX Group will help ensure deliveries of our gels and shaving oils reach their destination in time for Father’s Day.”


The NX Group distributes King of Shaves’ products to UK branches of Tesco, Waitrose, Sainsburys, Morrisons, Boots, Superdrug and Asda, as well as various Amazon distribution centres.


Neil Powell, Managing Director of The NX Group, said, “We’re well prepared for seasonal shifts in demand for all our clients, and we’re ready for the expected increase in orders for King of Shaves’ range of products stocked in our warehouse and delivered by our fleet of vehicles during the run-up to Father’s Day.”


Created in 1993, King of Shaves is now firmly established as a leading challenger brand in the UK. Its range of advanced animal-friendly shavingskin and beard care products is available in the UK from leading retailers as well as its online shop, at


The NX Group is a comprehensive suite of supply chain solutions for businesses that require an extra level of quality and care for their products. Based in the golden triangle of logistics in Northamptonshire, its distribution, warehousing and courier divisions have grown year on year, thanks to its emphasis on quality, security and personal approach.


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