Accrol Papers, the UK’s largest own-brand toilet tissue and paper manufacturer, has signed a major distribution deal to deliver its products into Britain’s major supermarkets and High Street stores through Coventry-based IPP, one of Europe’s leading poolers of sustainable wooden pallets.
The two market leaders forged a strategic union after acquisitive Accrol absorbed Leicester Tissue Company (LTC), with whom IPP was the sole distribution partner, into its portfolio in November 2020.
The £42m acquisition of LTC increased Accrol’s share of the £1.7 billion UK tissue market, which includes toilet roll, kitchen roll and facial tissue, to 16%.
Lancashire-based Accrol, which has invested £8 million over the last two years in manufacturing excellence and product innovation, was impressed with IPP’s collaborative approach to pallet pooling, including its high-quality standards and focus on the reduction of CO2 from the supply chain, as well as its ‘can-do’ approach to managing erratic supply issues encountered during the pandemic.
“Accrol is focused on delivering great value and great quality and, immediately following acquisition, we set up a supply chain team to identify cost synergies for the enlarged group. The new distribution agreement with IPP, which is a direct result of that process, will facilitate the achievement of operational excellence, reduce our costs, and help minimise our environmental impact,” said Sean Floyd, Accrol’s head of procurement.
“Top quality pallets are crucial in the achievement of operational excellence because of our highly automated production and distribution processes.
“We also had really good support from IPP during a time where we have all had to manage very erratic production demand. Delivering to our customers on time, whatever the challenges, is essential,” he added.
Accrol, which has facilities in Blackburn, Leyland and now Leicester and employs over 400 people, operates a ‘brand killer’ strategy – to grow market share by providing quality and value to the consumer, while manufacturing [and, in synergy with IPP, distributing] within the highest environmental standards.
Going the extra mile is part of IPP’s DNA, according to Shelley Harris, IPP’s commercial director, who said: “We only signed the deal with Leicester Tissue Company in 2020. So to extend the seamless operation we have achieved with LTC to its new parent company is testament to the relationship and synergies between our businesses. There is a great chemistry in vision between our teams, which I see moving from strength to strength.
“Part of our mandate with the Leicester Tissue Company was helping the business to reduce CO2 emissions through collaborative supply chain partnership and cutting non-essential journeys and this will continue to be a primary focus in our new relationship with Accrol.”