UK national logistics provider, Crown Couriers, have unveiled their rebrand to Crown SDS (Service Delivery Solutions).

The rebrand marks a significant milestone in the company’s journey as it approaches its fourth decade in the logistics sector. It follows a review of services from Crown SDS, better reflecting the delivery, supply chain solutions and bespoke services the organisation provides to the manufacturing and automotive sector.

Established in 1990, Crown SDS has been leading the way in bespoke same day solutions for over 30 years. In that time, the organisation has diversified its logistical services to ensure it is able to meet head-on the changing needs of the manufacturing and automotive sectors.

Steve Rushton, Director and General Manager of Crown SDS said: “The rebrand to Crown SDS represents the next step in the company’s evolution and demonstrates our active adaption to meet the needs of our clients. 

“The requirements of a modern-day logistics operator advances far beyond the standard A to B journey, and our bespoke supply chain solutions have allowed us to continually support our customers.

“Our mission is to continue to provide excellent solutions for our clients in the manufacturing and automotive industries, whose time and critical condition deliveries are essential to their business.”

Marking its evolution from courier to service delivery solutions, the brand has modernised its look with a brand-new logo and website to signify the spectrum of bespoke services that Crown SDS can offer to customers.

Crown SDS’s logistics services to the manufacturing sector include the delivery of prototype parts, machinery spares and urgent tools within 60 minutes. They also provide same day and overnight logistics solutions to reduce machinery downtime, supporting both lean and just-in-time manufacturing.

In the automotive sector, the organisation prides itself on delivery solutions with tech-driven efficiencies, from route planning and scheduling, to on-site co-ordination. Tried and tested by the automotive industry for distributing parts to dealerships across the UK, the wide range of vehicles in their fleet support the movement of anything from lightbulbs, to bumpers and bonnets, to tyres.

Coupled with a passion for innovation, Crown SDS have successfully developed a service that can be adapted to meet the unique requirements of each customer. Operating over 9,000 jobs a week, Crown SDS prides itself on their dedicated customer service and continued high levels of customer satisfaction, with 99.5% service level across the automotive sector.

Accumulating a total of Ј32million in annual sales across 2020, Crown is home to over 90 staff and work with over 2000 drivers – investing in people and technology to ensure a seamless delivery service for their range of clients.