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New campaign launches to celebrate the hidden heroes behind the wheel

Global telematics and tracking providers, Teletrac Navman, has launched “Who is a Commercial Driver?” – a campaign to give thanks to the most valuable asset in the UK transport sector; the drivers who have gone the extra mile.

The initiative, in partnership with Brake – the road safety charity – sees 15 commercial drivers from fleets across the UK join forces to share their stories about how they kept Britain moving during Covid-19.

Delivered through an uplifting and inspiring video campaign, “Who is a Commercial Driver?” aims to raise awareness of the extra pressure the pandemic has put on the country’s commercial drivers, as without their continuous efforts, communities across the nation would have struggled without access to essential goods, services or healthcare. 

Richard Lilwall, managing director, at Teletrac Navman, comments: “It’s these workers, on the front line of logistics, who not only have an important role to play generally, but who have kept this country going over the past six months, with everything from vital life-saving PPE deliveries, to fast-moving consumer goods that keep the economy ticking over. 

“What’s more, extended working hours, more vehicles on the road, an increase in shifts, and more deliveries per shift have all become the norm in recent months for those drivers bearing the load, in partnership with their colleagues in logistics. For their dedication to ensuring everything gets from A to B, we want to show our appreciation.”

Katie Shephard, spokesperson for Brake, says: “The past six months have been extremely challenging times for everyone across the UK and it has been a pleasure to work with Teletrac Navman on this project. As a road safety charity, Brake understands the challenges around driving for work and is proud to support this campaign to thank commercial drivers, especially during this difficult time.”

For more information about the campaign, visit https://bit.ly/2Fh88uv or follow Teletrac Navman on FacebookTwitter and LinkedIn.

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