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New show features unveiled for UK packaging event

Packaging Innovations and Luxury Packaging London 2019 will introduce three new show features when it returns to Olympia on 11 & 12 September – an education initiative, a one-of-kind trend showcase and a zone designed to raise the profile of packaging firms in their infancy. These new features will run alongside a series of returning show favourites to deliver valuable guidance to visitors from every part of the packaging supply chain.

New for 2019 is the one-of-a-kind Education Hub, created to encourage young people to pursue a career in packaging. The new area will see industry experts from Print iT, Brief Cases, BPIF, Women in Print UK, Shine and Earth Island deliver workshops across both days of the show, offering insights and advice to attendees at the start of their careers.

In addition, the Education Hub will include a display of innovations from within the print, packaging, paper and design sectors, presented by leading print companies Foilco, Fedrigoni and Danby Press. This showcase will demonstrate the opportunities the industry has to offer the young professionals in attendance. The zone has also been designed to encourage existing packaging companies to offer the next generation of young talent work placement and apprenticeship opportunities by displaying their capabilities through an exhibit of university-level work.

ThePackHub Trend Zone will make its debut at the show, highlighting 10 of the latest, most influential trends in packaging. The zone will give a global perspective on the latest thinking and will cover topics such as reducing waste, carbon concern and intelligent engagement. Examples highlighting each trend will be on display to give visitors a tangible experience of the latest packaging thinking.

Also launching for the first time in 2019 will be the Accelerator Zone. Six up-and-coming companies, specially selected as the ‘ones to watch’ within the packaging industry, will showcase their innovative products and services, providing visitors with the exclusive chance to experience the most cutting-edge ideas first-hand.

After proving popular with visitors when it launched at Packaging Innovations in February, the What’s New Wall will join the London show for 2019. Created to showcase the latest product launches taking place, the feature will also act as a guide for visitors looking to discover the latest packaging concepts at the show.

The Innovation Showcase will return by popular demand to highlight the most cutting-edge solutions from within the packaging industry. Shortlisted exhibitors will display their latest innovations and technologies, with attendees being given the opportunity to vote for their favourite. The winner will be announced on day two of the show.

Hosted by the Packaging Society, the Packaging Consultancy Clinic is back, providing professionals with the unique opportunity to gain one-to-one personalised advice from industry experts on any aspect of their packaging. The 20-minute drop-in sessions are open to all attendees.

Paul MacDonald, global brand director of Easyfairs’ Packaging Portfolio, concludes: “Innovation is truly at the heart of Packaging Innovations and Luxury Packaging London, which is demonstrated both on and off the show floor. Our show features are designed to bring the latest industry thinking and thought leadership to life for both established professionals and the next generation of packaging pioneers. There is something for everyone at the show this year and I can’t wait for the doors to open to experience it all first-hand.”

For any further information, please visit the Packaging Innovations and Luxury Packaging London websites or contact the show team on +44 (0)20 8843 8800 or PackagingUK@easyfairs.com.

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