Single use glove specialist, Unigloves, has launched a new brand identity as part of ambitious growth plans across 2020 and beyond to reflect its position as a leading global manufacturer.
The rebranding includes a top-to-bottom redesign of Unigloves' website, logo, graphics, communications and correspondence. Unigloves' new brand assets include a simplified, single-colour logo, along with a new tagline – ‘KEEPING YOU SAFE’. Wider visual elements will seek to convey the advanced technologies used to manufacture and supply the company's growing product portfolio.
The company – which operates three manufacturing plants and six international trade centres across five continents – has created the new unified global brand which all aspects of the business will now operate under.
With a capacity to manufacture 3.2 billion pairs annually, Unigloves distributes its range of single use gloves to more than 50 countries, covering a wide range of industry sectors – from medical and food manufacture through to automotive, engineering and industrial sectors.
The new brand unveiling is part of Unigloves’ commitment to continued growth through specialist product development and a focus on delivering customer-driven solutions.
Speaking at the launch of the new brand, Unigloves’ UK managing director, Chris Wahlers, says: "Unigloves has maintained a global presence for over 30 years, but as the expectation and needs of our distribution partners have evolved, we have seen a greater need to align our brand and coordinate our activities across borders."
"Our distribution partners see, hear and experience Unigloves through the individuals who represent us, and the new brand is a reflection of our desire to deliver a seamless, consistent interaction at every touchpoint, regardless of location."
"Our pan-European distributor partners, have enjoyed real success working with our high-quality product range and the bespoke support we offer to achieve impressive business results," says Wahlers.
He added that building on the Group's heritage and leadership in manufacturing, Unigloves' downstream distribution network now totals more than 2000 partners across Europe, China, Africa, USA and South America.
Over the coming months, in collaboration with its distributor partners, the new brand assets will also be rolled out across the entire Unigloves’ product range.